Maji Ramirez, Jenny O’Grady and Ali Happer are three young women all under the age of 25 who were tired of seeing media that didn’t empower women. They decided to take action and create Ur-Allure.com. Maji reached out to V-Girls on facebook to share their short film “Beauty Tale.” She writes:
“This video wasn’t just my individual accomplishment instead was the collaboration of myself and these two other amazing girls who made this video a reality. I think there is also a strong and powerful message in female collaboration. So many times its portrayed how women cannot get along and cannot work together and this would be a case where yes we get along, yes we love working together and all our talents combined make the final product a better one.”?
Check them out in their own words and watch their short film below.?
Seriously, is there any media out there that is uplifting and entertaining? Almost every TV channel is telling me how I am supposed to look, pointing out everything I’m lacking in order to be happy.? When I turn on my TV, internet, and cell phone there are countless ads screaming: be taller, slimmer, wealthier, sexier, flawless, and buy hundreds of products to fix everything that is supposedly?wrong with me! As days pass by, it doesn’t get any better. The message of current media doesn’t change but I can’t seem to look away… What?to do?”
Dear girls, we totally agree! Where are the media and advertisements that empower?women? Content that makes us feel feminine, worthy, smart, beautiful… Alluring!
We couldn’t find much up to date entertaining, and uplifting material, therefore we decided to create it ourselves. There is no better example of activism than when you decide to stand up for what you believe. That doesn?t mean that you can?t use your creativity and talents to do so. On the contrary, the more powerful the message if it touches people, and the better would be the results of your activism efforts if you stick to your talents. Believe us, once you are able to complement a powerful message with something that you enjoy doing such as art, singing, designing, drawing, dancing or poetry not only you will have a blast doing it so but the message will be more powerful as well. Put your talents to a good use, inspire others, encourage others and stand up for what is right.
We are Maji, Jenny and Ali ?three girls who love making films and everything digital media related. We started ur-allure.com a media production company for women bringing you a positive message through digital channels. We are activist of the voice of girls in media. A voice that seems to be lowered by loud ads portraying a perfect woman without caring the collateral damages that these illusions of beauty cause in girls self-esteem. Ur Allure promotes healthy self-esteem through media and advertisement. We are not against ads, we believe however that there are better more uplifting messages that can be carried. You are beautiful, Alluring. Never ever forget that <3
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